Answer Engine Optimisation

Get cited by AI. Not justranked by Google.

ChatGPT, Perplexity and Google AI Overviews are becoming the first stop for answers. AEO ensures your brand gets surfaced, cited and trusted—across every AI channel.

AI answer engine and chatbot interface showing brand citations

The next search channel is AI—and most brands aren't visible in it yet.

01Schema markup and structured data that signals authority to AI answer engines and search platforms.
02Entity-led content strategy targeting question-intent queries that AI overviews and LLMs draw from.
03Citation and source tracking: monitor when and where AI tools reference your brand and content.
04E-E-A-T reinforcement: expertise signals, author authority, and trust indicators that feed AI ranking.

AEO Delivery Path

A structured programme to build AI visibility, authority and measurable citation growth.

01 — AEO Audit

Baseline analysis of current AI visibility, schema health, and citation presence across ChatGPT, Perplexity, and Google AI Overviews.

02 — Entity Mapping

Map your brand, products, services and people as entities with clear, consistent signals across the web.

03 — Schema Implementation

Deploy rich structured data: FAQ, Article, Organization, Product, HowTo and custom schemas for maximum AI comprehension.

04 — Content Strategy

Identify question-intent topics your audience asks AI tools, then create authoritative, citable content for each.

05 — Authority Signals

Strengthen E-E-A-T with author profiles, expertise indicators, linked mentions and trust anchor content.

06 — Prompt Testing

Systematically test target queries in major AI tools (ChatGPT, Perplexity, Gemini) to benchmark citation rates.

07 — Monitoring & Alerts

Ongoing tracking of AI tool responses, brand citations, competitor citations and ranking volatility.

08 — Iterate & Scale

Monthly content sprints, schema refinements and strategy pivots driven by real AI answer data.

See it in action

The same query.Three very different outcomes.

See how the same search query plays out on traditional search, AI without AEO, and AI with AEO — and why your visibility strategy has to evolve.

Query
best agency for headless ecommerce development
|
🤖
60%+
of queries now get an AI-generated answer before any click
⭐
→ #1
brands with AEO are cited first, not buried in results pages
📈
3×
more qualified traffic when cited directly in AI answers

Visibilitybeyond the blue links.

As AI answer engines replace traditional search for millions of queries, we help you become the source those engines trust—through structured data, authoritative content and entity-led strategy.

AI data and structured knowledge graph visualisation
Ready to own AI search?

Get found by AI. Not just Google.

Book an AEO audit and we'll benchmark your current AI visibility, identify citation gaps and map a clear path to authority in the AI answer layer.

Book an AEO AuditView Our Work