Align strategy & scope
Stakeholder workshops, competitor review and light user research to validate direction. We define goals, KPIs, IA and success metrics, then align scope, timeline and risks before design begins.
- Stakeholder workshop and goal alignment
- Personas, jobs‑to‑be‑done and user flows
- Competitor and keyword audit, analytics review
- Information architecture and content model
- Scope, timeline, risks and success metrics









